Mahindra has released a sequel to its ‘Live Young, Live Free’ campaign, which was first launched back in 2012. This campaign beautifully portrays the spirit of freedom and adventure, Mahindra’s TVC has now become an anthem, a way of life for their customers, says Mahindra. A young lady signs off saying ‘We are the living’, and the ‘Live Young, Live Free’ message. Now the sequel of the same ad campaign has rolled-out, which is two and a half minutes long, has been conceptualised by FCB Interface – Mumbai Advertising Agency.

Mahindra and Mahindra Ltd, or M&M, which purchased Ssangyong in November the following year, wasn't deterred by the trouble that had erupted over a. Going ahead with the purchase required the same grit and determination Tata Motors Ltd had displayed when it entered the Korean market in March. The arrival of the Compass from the manufacturer of SUVs such as the Grand Cherokee sparked veiled attack ads from Tata Motors and Mahindra. “We believe we have offered customers all the elements that they aspire to have in the SUV of their choice, but by owning a Jeep Compass, a unique element. It's what we live by at SsangYong Motor. Our designs are inspired by you, our customers. We draw our inspiration from your insights, your physical and emotional needs and the things you've always dreamed of in a car. Then, we create your dreams, using our unique SUV/RV development capability to produce original.

Like the first campaign, this one too sees Mahindra’s portfolio such as the XUV500, Scorpio, Thar, Bolero, Quanto, Nuvosport, KUV100 across different challenging terrain. The ‘Live Young, Live Free’ anthem is a modified version of the original track. We advise you to turn-up to full volume to experience the thrill, hear the euphoria and feel the freedom and spirit of adventure of this advertisement representing Mahindra SUVs as they target the youth and showcase Mahindra vehicles being more appealing to the younger generation.

What started as a song, became an anthem. What started as an ad, became a way of life. Here’s our new ‘Live Young, Live Free’ TV Ad sequel.

— Mahindra Adventure (@MahindraAdvntr) Talking about the ‘Live Young, Live Free’ TV Ad sequel, Robby Mathew, CCO, FCB Interface, said – “In our country, if anyone has a moral authority to talk about off-roading, and the joy of breaking free it’s Mahindra. Liton Lvc9016g Manual Arts. These SUVs are found across the length and breadth of the country. We first did this campaign in 2012.

This film takes the philosophy a step forward. It’s symbolic and not in terms of going off-road, but breaking free of the limitations that hold us back.

Emotionally as well. It’s a rallying call to break free.” He added, “The challenge with making a sequel always is that people judge it and compare it to the first one. We had to be about off-roading and freedom again, but we tried to shoot it as differently as possible. We shot across Meghalaya, Assam, Jammu & Kashmir and Rajasthan. Another other difference in this film is the music. This is treated more like an anthem, and the music styles are different.Moving with so many cars was pretty difficult too.” Checkout the TVC 1 and TVC 2 below, after a jump. To read more on Mahindra Vehicles, Also see.

ReutersAs a result of the fall, the BSE IT index crumbled 1.34 percent or down 147 points to 10,810.46, while the BSE Auto index slumped 1.21 percent or 230 points at 18,841.84. While Tech Mahindra stock has gained nearly 5 percent in the month so far, Tata Motors shares have been down nearly 2 percent in the current month. Weighed down by cross currency movement, wage hikes and acquisitions, Tech Mahindra's consolidated net profit for the quarter ended March dropped 23 percent year-on-year to Rs 614.2 crore against consensus estimates of Rs 724 crore. The company's revenue during the quarter was up 21 percent on year at Rs 6,116.80 crore. Foreign brokerage CLSA in a post-earnings report said Tech Mahindra missed dollar revenues driven by loss of momentum in large telco accounts and significant EBIT margin slippage of 500 bps.

The brokerage has maintained sell rating on the company while cutting target price by 4 percent. Kotak Securities, meanwhile, cut Tech Mahindra's EPS (earnings per share) target by 9-12 percent amid disappointment on all counts.

'Tech Mahindra disappointed with 1.7% revenue miss, 500 bps EBITDA margin contraction and 33% miss at the net profit level. The reason for the miss was all-round poor execution,' Kotak said. Similarly, Motilal Oswal downgraded the stock to neutral from buy and cut EPS by 12 percent. 'While we expected tepid growth in telecom, sluggishness in manufacturing was a negative surprise, driven by aerospace and energy sub-segments,' the brokerage said in its report. Also, Barclays has maintained its underweight rating with a revised price target of Rs 545 from Rs 560.